Back To Business!!
Your weekend is over... it's Monday Morning... so... Back To Business!!! I figured this would be a great day to bring up interesting business topics that I thought maybe everyone can think about, Buyers & Sellers!
Week 1 Topic: Free Shipping!?!?!?!
So I've been thinking about this for a while now because, personally as a buyer, I'm a sucker for Free Shipping!! I love finding a product that I kinda-sorta need & am totally swayed in the purchasing direction if the shipping is super cheap or free. I hate when you find something that you absolutely need, then see that the shipping cost is as much as the price of the item. I definitely DON'T buy things with high shipping.
While reading my blog feed I came across this interesting Post from the Etsy Forums:
This is the most important tip I have. Ready?
Offer free shipping. It DOES make a difference. Huge. My sales soared as soon as I offered free shipping. It's a marketing strategy that works. One woman contacted me and told me how she had a vase for $20 plus $10 shipping and it sat in her shop forever. She changed the price to $30 with "free shipping" and it sold in two days. It's a change of marketing and the buyer ended up paying the same in the end. You pay a little more in fees with the shipping included in the price - but it's worth it for the sales.
The key is to write "free shipping" in your title. If you look in my shop you will see that all of my titles have "free shipping" in them - not just in the tags. That way when buyers do a search for "free shipping" the listings with "free shipping" in the TITLES come up before the listings that have just "free shipping" tags.
This excerpt came from a post that uniqueartpendants started about how she made 2000+ sales. I tend to take tips from a power seller like this seriously.
I also think that the investment in Free Shipping might not be so bad when I noticed that there is a place to "deduct shipping fees" while trying to start my taxes. So technically (I think) I could probably write-off the shipping costs from my taxable income.
Question of the Week:
What are your thoughts on FREE SHIPPING? As both a buyer & seller? I know it seems like a lot of money not charge a customer during an online transaction, but will that investment lead to more sales? Maybe just for domestic shipping (international can get pricey) or for BOTH?